For Businesses & Other Organizations

Harness Your Company’s History

Preserve & share your story. Strengthen brand identity. Boost employee morale. Be a part of something bigger.

Harness your organization’s history to celebrate milestones or anniversaries, highlight values, celebrate company longevity, make use of heritage in marketing campaigns, or inspire new products. Preserving the past not only keeps legacies alive, it also strengthens brand identity, can improve employee recruitment and retention, and connects your company with its customers.

The view from American National Insurance’s museum displays at the top of their headquarters in Galveston, TX, which detail the company’s history for its employees & visitors. Company archives, histories & legacies make employees feel like they are part of something bigger than themselves and working for more than just a company. The brand story is a way to share values, and connect to the people behind the brand. Photo by author.

Companies large and small and in many different industries are working to preserve their legacies by establishing corporate archives, telling their brand story, and sharing it with their clients, customers, and employees through exhibits, websites, blog posts, and social media.

Wells Fargo uses its company history in its logo and design elements, including the recurring image of the horse drawn carriage. Actual carriages show up at community events sponsored by Wells Fargo, such as this Pride Festival in Spartanburg, SC. Photo by author.

Some examples of companies that are preserving their histories through company archives and sharing their stories through heritage marketing:

  • Coca-Cola
  • Levi-Strauss
  • Brooks Brothers
  • Eddie Bauer
  • Jimmy Dean
  • Jim Beam
  • Wells Fargo
  • Budweiser
  • Nike
  • Ford

I can help your company preserve and share your history by:

  • Researching company history for timelines, publications, or exhibits.
  • Establishing, organizing, maintaining, digitizing, and preserving company archives.
  • Conducting oral history interviews with founders, employees, and other stakeholders.
  • Researching and creating content based on company history for blogs and social media.
Galveston Island Historic Pleasure Pier harnesses its history. The original Pleasure Pier was open from 1943 to 1961 before it was destroyed by a hurricane. The new Pleasure Pier opened in 2012, recreating the fun of the original. Photo by author.

Preserve Your Company’s Legacy

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