Harness Your Company’s History
Preserve & share your story. Strengthen brand identity. Boost employee morale. Be a part of something bigger.
Harness your organization’s history to celebrate milestones or anniversaries, highlight values, celebrate company longevity, make use of heritage in marketing campaigns, or inspire new products. Preserving the past not only keeps legacies alive, it also strengthens brand identity, can improve employee recruitment and retention, and connects your company with its customers.
Companies large and small and in many different industries are working to preserve their legacies by establishing corporate archives, telling their brand story, and sharing it with their clients, customers, and employees through exhibits, websites, blog posts, and social media.
Some examples of companies that are preserving their histories through company archives and sharing their stories through heritage marketing:
- Coca-Cola
- Levi-Strauss
- Brooks Brothers
- Eddie Bauer
- Jimmy Dean
- Jim Beam
- Wells Fargo
- Budweiser
- Nike
- Ford
I can help your company preserve and share your history by:
- Researching company history for timelines, publications, or exhibits.
- Establishing, organizing, maintaining, digitizing, and preserving company archives.
- Conducting oral history interviews with founders, employees, and other stakeholders.
- Researching and creating content based on company history for blogs and social media.
