#ThrowbackThursday, #FarmingFriday & Social Media Consulting

I currently work as the archivist for a private company. In that position I get to manage a collection, do research for reference requests, manage loans, etc. However, I do not get to do research beyond the company really so I miss researching about more varied historical topics. For that reason I have begun doing consulting work for museums.

My first client has been the Tobacco Farm Life Museum where I used to work. I plan social media content for the Museum, especially Throwback Thursday posts and I started a new series for the Museum’s 35th anniversary this year called #farmingFriday. This series draws on the Museum’s Honors and Memorials program, content that already existed online on the museum’s website. Each week someone who was either involved in the Museum or the community is profiled.

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Tobacco Farm Life Museum’s Instagram feed. Follow along @tobaccofarmlifemuseum.

Throwback Thursday posts include historical pictures of farming or rural life and I research how that particular activity fit into farm life and what importance it had in the lives of farmers or community members. Posts are themed to the time of year and to what is currently happening in the farming world. For example a recent post was about topping and suckering tobacco which is going on now in modern farming as well.

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Theses posts have increased engagement on social media and in person. The museum’s director reports hearing positive comments and feedback from community members, board members, and others. Social media comments are usually people remembering their own experience working on a farm. Followers offer up stories, memories, and commentary on life on the farm in their time.

The Museum primarily used Facebook in the past but I have now expanded to include Instagram as well which opens the Museum up to another audience.

My role as consultant also includes research and general support. The Museum held its 35th anniversary event recently and invited all previous board members and employees. I was able to attend and help with set up and clean up and enjoy hearing the people who were involved in the Museum’s founding discuss the ups and downs of getting a local history museum off the ground. The local community was devoted to telling it’s own history.

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I’ll be continuing to assist with managing the social media while also brainstorming other ideas for the Museum’s future, researching grants, and other tasks; however, I’m also open to consulting on similar types of projects with other institutions. Please let me know if you or your organization have a project that could use an outside public historian’s input.

 

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